Distribution
Where to share your blog posts
Every post has a best home beyond your own site. Matching the post to the channel is the difference between crickets and a steady trickle of new readers.
Match the post to the channel
A how-to guide belongs somewhere people search for solutions; a personal essay belongs somewhere people browse for a good read. Sharing every post the same way wastes the ones that would thrive elsewhere.
Think about the mindset of the reader on each channel and send each post where that mindset fits.
- Evergreen guides — directories and search.
- Opinion and essays — communities and newsletters.
- Visual or step-based posts — short video platforms.
Start with the channels you own or can join today
Your email list and a category directory are the two places you can reliably reach readers without an algorithm's permission. Send new posts there first, every time.
From that base, expand into communities and video where the specific post fits. Owned and listable channels are the foundation; everything else is upside.
Reshape, don't just repost
Sharing well means adapting the post to each place — a quote for a community, a clip for video, a teaser for your newsletter. The identical link pasted everywhere underperforms the same idea reshaped for its audience.
One post, several tailored front doors, is the whole game.
Frequently asked questions
Where should I share a blog post first?
With the audience you already own — your email list — and in a relevant directory. Those reach motivated readers immediately, without depending on an algorithm to surface you.
Should I share the same post on every platform?
Share the idea everywhere, but reshape it for each place: a quote or clip for social and video, a teaser for your newsletter, a full listing in a directory. Tailored beats copy-pasted.